Local Online Search Is Dominating Its Competitors

  • 54% of consumers say that the Internet has replaced their phone book
  • There are 1.8 billion searches made looking for local businesses every month
  • 43% of Google searches are for geographic identifier like a city or zip code
  • 70% of Internet users say they use search engines to find local service
  • Online browsing and research will increase by 12% over the next five years

Local searches outperform paid searchesSEO Ranking Pros

  • 85% of paid links don’t get clicked on
  • 77% of users searching choose local over paid listings
  • Only 22% of PPC campaigns were able to achieve the value of 500% of ROI but with SEO campaigns they only achieved 40%
  • Local search results get 8.5x more clicks than paid search results
  • Pay-per-click (PPC) costs have grown 37% over the past year and are still on the rise